If You Build It They Will Come

If You Build It They Will Come

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The New Role of Employer Branding

Forward-thinking companies are leveraging their strong brands to attract and retain top talent. These companies are positioning their brand promise specifically for employees.

For those companies who have not looked at their brand from a talent recruitment and retention lens, this requires new strategies and practices to deliberately enhance the brand promise and its potential to inspire talent to engage with the company's mission.