Global Candidate Preferences Research

The world is facing a growing talent shortage. Employers are struggling to attract and retain candidates, threatening productivity, efficiency and future growth.

ManpowerGroup knows candidates. Through our ongoing Candidate Preferences Research, we explore an array of candidate behaviors and motivators aimed at helping organizations optimize their talent strategies.

About the Methodology

ManpowerGroup is a world leader in innovative workforce solutions. Every day, we connect more than 600,000 people to meaningful work across a wide range of skills and industries helping to power the success of clients around the world.

2018 Candidate Research

ManpowerGroup dove deep into the following three topics:

  • Recruiting Technology Adoption
  • Candidates as Consumers
  • Balancing Your Workforce Mix: Planning, Talent Availability & Candidate Preferences

Leveraging the Data

Organizations around the world have incoporated the Candidate Preferences Research into their talent strategies.

Strengthened employer branding to attract the best talent

Responded to candidate demand for flexibility, helping to create a stronger value proposition

Created candidate-facing social media pages on channels that have historically been directed toward consumers

Engaged candidates through interactive content and multi-meda platforms

What Does Success Look Like?

Learn how ManpowerGroup has helped organizations from around the world leverage candidate preferences to optimize their talent strategies.

Global: Consumer Products Market Knowledge

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Global: Expanding Duracell's Geographic Reach

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Global: Exclusive Volume Recruitment

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Global: Helping Improve Our Clients Logistics

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Additional Candidate Insights

  • Global | November 2017

    Swipe Right Report Cover Image

    Swipe Right: Candidate Technology Preferences During the Job Search

    Technology is embedded in everything we do and it has affected most (or nearly all) aspects of the hiring cycle. Candidates use technology to search and apply for jobs. Employers use technology to engage candidates, build talent communities and interview prospects.

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  • Global | July 2017

    Work, for Me Understanding Candidate Demand for Flexibility

    Workplace flexibility as a talent management policy is no longer an option; it is an essential practice that enables organizations to attract and develop skilled talent. The practice is rapidly becoming a win-win: reflective of employee and employer needs.

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  • Global | April 2017

    The Rise of the Well-Informed Candidate

    This report highlights what matters most to today’s candidates and suggests new strategies and tactics to effectively compete for in-demand talent in this new global marketplace.

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  • Global | November 2016

    Clocking Back In: Boomerang Workers

    This report explores one of the biggest career advancement challenges global candidates face: ageism.

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  • Global | August 2016

    Always Looking: The Rise Of Continuous Candidates

    This report reveals how employers can better understand the Continuous Candidate mindset and enhance their efforts to attract and retain the best and brightest employees.

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  • Global | May 2016

    Brand Detectives: The New Generation of Global Candidates

    The second report explores one of the most important — yet least understood — new dynamics of candidate preferences: branding and employer-employee trust.

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  • Global | March 2016

    Below The Surface: Emerging Global Motivators & Job Search Preferences

    This first report explores the trends that employers need to keep top of mind and highlights a number of universal motivators among candidates around the world.

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What Do You Think?

What is most important when it comes to candidate career decisions?

Thank you

Let's Discuss Your Talent Strategy

An organization’s unique challenge around attracting and retaining candidates requires a personalized approach. As workforce experts, ManpowerGroup finds work for millions of people every year across 80 countries, helping hundreds of thousands of companies attract, assess, develop, and retain skilled workers.

Find out how we can help your organization find and retain the best talent in this era of talent shortage.